Marketplace Advertising — how it actually works
A structured program covering paid placements, listing optimization, and budget allocation across Amazon, Walmart, and regional marketplaces. No fluff — just the mechanics.
What you'll get from this 12-week course
The program covers the full lifecycle of marketplace advertising — from setting up your first sponsored product campaign to reading attribution reports and adjusting bids based on real data.
Sessions run twice weekly. You can join a group cohort or book individual sessions with an instructor. Both paths cover the same material; the pace and depth differ.
Course Modules
Six modules. Each one builds on the last. You can expand any module to see what's actually inside.
How Amazon, Walmart Connect, and Etsy Ads differ at a structural level — auction models, ad types, and what determines which ads get shown. You'll map out the full ad ecosystem before touching any campaign.
Understanding what shoppers actually type versus what sellers assume they type. This module covers the tools, the logic of match types, and how to build a keyword structure that doesn't waste budget on irrelevant traffic.
How to organize campaigns so you can actually read the data — not a mess of ad groups that make it impossible to tell what's driving results. Covers manual vs. automatic bidding and when each makes sense.
Ad spend only works when the listing converts. This module looks at what actually affects click-through rate and conversion — images, title structure, bullet copy — and how to test changes systematically.
Reading your numbers without getting lost in them. How to interpret ACoS, TACoS, ROAS, and attribution windows correctly — and what to do when they contradict each other.
When a single marketplace isn't enough. How to evaluate whether additional platforms make sense for your catalog, and how to adapt campaign logic across different ad ecosystems without doubling your workload.
Three ways to study — choose what fits
The curriculum stays the same across all formats. What changes is the pace, the level of personal feedback, and how you interact with instructors.
Group Cohort
Join a cohort of 8–14 learners. Sessions run on a fixed schedule with group discussions and shared exercises.
- 2 live sessions per week
- Peer review on assignments
- Group Q&A included
- Access to session recordings
Private Sessions
One-on-one with an instructor. You set the pace; they adapt explanations and examples to your specific catalog and context.
- Flexible scheduling
- Your real account as the case
- Direct feedback each session
- Accelerated or extended pace
On-Demand + Live Office Hours
Pre-recorded lessons you watch when it suits you, with weekly live office hours to ask questions and work through blockers.
- Watch at your own pace
- Weekly live office hours
- Community forum access
- Lifetime access to materials
Instructors with active marketplace experience
Everyone who teaches in this program has managed live advertising accounts. There's no theory-only content here — examples come from real campaigns, including ones that didn't work as expected.
Talk to an Instructor
Has managed Sponsored Products and DSP campaigns for mid-size and enterprise brands since 2019. Focuses on campaign architecture and attribution modeling in the program.
Specializes in marketplace expansion — particularly the mechanics of Walmart Connect and eBay Promoted Listings. Covers scaling and cross-channel budget allocation.
Ready to start?
Fill out the form and we'll get back to you within one business day with availability and pricing details.
What's included
- All 6 course modules with live and recorded sessions
- Downloadable worksheets and campaign templates
- Access to a private community forum
- Certificate of completion
Practical Details
- Program length: 12 weeks
- Fully online, any timezone
- Instruction in English
- Cohort size: max 14 participants